Finally 2015 has opened its doors, with everyone up and about making resolutions, trying to get straight their goals and objectives for the new year, well let’s put that aside for now as you and I both know the essence of resolutions is as good as eroded with the mere mention of it but one thing for sure, the year might seem heavily bounded at starting point, we each have: what we did or bypassed the previous month and year, but one this I see myself not doing is telling you how to life because life is never a guarantee but a blessing and gift from God as heaven for once will never wait a day o’ two for you to realize you need to stop existing and start living with no regret of yesterday. The time is ripe for you to strive to be a better version of your previous self. Create your personal brand.
It doesn’t really count whether or not you’ve rubbed shoulders with your boss, friends and family, broke up your relation and divorced your partner, but one thing for sure, standing out in today’s crowded and competitive market place is essential. It’s way too funny how we constantly compete for cheap attention while the only thing that can make you and I stand out are the same things our competitors find impossible to duplicate: your personality.
How then do you create our own personal brand when you forget that your personal brand is the influence and attention you command in the image you portray, how you look and present yourself, how you talk and relate to those around you. Just like the ingredients of the vast food, make-up and drinks you take, are what makes you unique and valuable. When you’re to scared to take the risk in living your life, when you’re scared to take a chance and step to move away from living under other people shadows, when you worship our fellow beings coz we see ourselves inferior to them, when we allow in the miasma of self-pity because we have low self-esteem, when we are too scared to summon our dreams ‘o light coz you’re too scared to fail…. Tell me, how then can you create your own personal brand and let your stars shine bright this year.
Is it not enough that you try copy pasting others characters and life styles, while underscoring you own achievements and potentials and constantly allowing yourself come second, forgetting that just like the ingredients of the vast food, make-up and drinks you take, are what makes you unique and valuable. They are what you want people to think of you. And just like the best products in our market, all of us should develop a personal brand to engage our target audience and build brand loyalty.
Time has finally come for you to stop following trends and become your own trend and pace setter. For you live your life and become the Director of your personal image; to create your own unique brand that radiates influence, confidence, credibility and persuasive power regardless of what haters and lovers think of you. It is time to start directing your thoughts towards a direction that will fully communicate the new YOU that you’re looking to bring aboard in how you talk, networking know-how, public speaking and personal etiquette.
Just as like Tupac, “FOR WARS COME AND GO, BUT MY SOLDIERS, THEY REMAIN ETERNAL,” so should you not allow your failures be permanent and soldier on for greater success. The time is ripe for you to remain consistent in the way you carry out yourself at all times, from your language to behavior and dress code.
Everyone has a future and everyone has a story to tell, good o’ bad but unless you find the story within the actual story you intend to tell will you be able to create an impact on others and bring out this new brand you want others to relate to this year.
Opportunities knock but only once, and so is 2015. So literary package yourself from the clothes you wear as they visually and silently influence your audience, use the psychology of color to enhance what you say and wear clothes that will greatly flatter your body size.
The country is changing in all imaginary angles and so should you realize, make it clear and understand exactly what you intend to sacrifice for this year, for how long and if it is worthwhile. Fully calculate what it will cost to achieve the intended goal and choose support instead of sacrifice. That is why, for this month, I urge you to let go yourself and re-live your life within your dreams and goals with no regret or resolution, just you and yourself, have fun and make the most out of it for there will never be another 2015.
Happy New Year 2015.
Journalism major at Maseno University, writer, author and reporter at Kisumu News. I have worked for Radio Sahara and Urban Radio.
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